COLORFUL SPRING AHEAD!
HOW TREND COLORS ARE DETERMINED LONG BEFORE THEY HIT RUNWAY
A stunning 2 years ahead of a fashion seasons, the London-based International Colour Authority publishes the so called Intercolor color palette. The DMI (Deutsches Mode Institut - German Institute of Fashion) then derives a DMI Tendenzfarbkarte from this palette advising fashion designers which colors to choose from for their new designs. The French Premiére Vision trade fair for fabrics thus reduces this color chart to next season's top colors and the DMI Orderkarte is published. This is approxiamtely 1 year in advance before we see them on runways.
In conjunction with New York Fashion Week, the PANTONE Fashion Color Report provides a comprehensive overview of fashion designers’ use of color in their spring 2017 collections - this is approx. 5 months before they land in stores.
The Pantone Fashion Color Report Spring 2017 links the current 10 top colors to:
- Vitality, relaxation, the great outdoors
- Hues that surround us in nature, earthiness
PINK YARROW AND FLAME - COLORS NOT TO MISS IN 2017
'… designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.' (Laurie Pressman, VP Pantone Color Institute)
Here is what the two colors similar to our NAVI packaging mean according to PANTONE and why they hold specific relevance for 2017:
Pink Yarrow - Tropical and festive, it is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.
- Pink Yarrow - Tropical and festive, it is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.
- Flame - A red-based orange, it is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.
Get yourself a nice piece of transformational pink and wealthy orange here!
What are your current favorite colors?