0 comments / Posted on by Doris Wagner

Snow White skin


Feminine beauty ideals have changed during the course of time and geographic regions.

Do you belive that double chins were a symbol of sexual attractiveness in the Renaissance period (1250-1450)? Today's Western craze about skinny bodies might have been equally akward to people of the Barock period (1575-1770), who clearly prepferred voluptous women with lots of feminine curves! Interestingly enough, the Massai people in East Africa find tooth spaces so irresistible until today that they create them on purpose by removing incisors of their children.

‘Beauty ideals are contemporary perceptions about beauty regarding the appearance of body and face within a culture. Perceptions of clothing, jewelery or hairstyles, on the other hand, are a matter of fashion.’ (Wikipedia)

But how about pale, white skin? Some examples across time and space:

  • Pale white skin along with rouge cheeks and blue eyes were the main beauty ideal of the European Middle Ages and snow-white skin, lightly rosè colored cheeks and dark-brown eyes were the beauty ideals of curvy women of the Rennaisance

  • Brown, tanned skin has become a beauty ideal in Europe since the 1960ies when prosperous people could afford to sun bath at the Mediterranean - since 2010 we can however notice a counter-trend referred to as Snow White beauty ideal (dark eyes, dark hair, porcelain pale skin) boosted by the awareness of harmful UVA/B radiation

  • 'Bi-Haku' skin (beautiful and white) like porcelain is the main beauty ideal of Japan, where pale skin has been a symbol of nobility since the Nara period (710-794) - Ganguro is an alternative beauty ideal among young Japanese girls since the 1990ies, who purposely tan themselves very dark and use very colorful make-up

  • In India skin whitening has always had a social and racist connotation as underpriviliged castes could easily be  recognized by the dark color of their skin - a situation that got worse with European colonialism and persists until today. The awareness campaign 'Dark is Beautiful' tries to change the society's skin color bias by celebrating the diversity of all skin tones.

  • Anthropologists have discovered that female skin is usually 15% paler than male skin within the same ethnical group and - according to a Canadian study - men prefer women with lighter skin, whereas woment tend to prefer men with darker skin than their own.


10 billion USD dollars are generated annually selling tanning lotions worldwide, while 40 billion USD are made with whitening creams according to an article published 2013.

While many of the whitening products sold are also used by Caucasians to

  • reduce hyperpigmented areas
  • lessen dark circles around eyes
  • eliminate age spots
  • lighten dark spots
  • blur scars 
  • reduce upper skin layer tatoos


a great many people try to bleach their skin for socio-economic reasons and fear of being discriminated based on their skin color - referred to as colorism / lookism.

Some of them go so far as to risk their health by using harmful and caustic substances like Hydrochinone or Benzoquinone. When Michael Jackson was found dead, police found no less than 37 cremes, some of them containing such drastic ingredients.


NAVI by DORIS WAGNER is made in Germany, dermatologically tested and uses two throroughly tested, totally non-harmful ingredients:


It is our intention to make flawless skin possible to women regardless of their natural skin tone. Our skin care regimen will even out skin irregularities, blur flaws and softly lighten pigmentation without harming your skin.

Every skin tone has its beauty and should be celebrated! Don't forget that thousands of people somewhere else would love to have your shade of skin color while you don't cherish it. 

Teach your children self-confidence for themselves and respect for others. 
Stop discriminating people based on their skin color!

Try our NAVI Ultra-Whitening Serum NOW!


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